Friday, November 19, 2010

Teaching Kids the How & Why of Advertising

I'm just about finished shooting the footage for episode seven of Money&Me with Agent Story and I have to say that it's been the most difficult video to make so far. Writing catchy poems and silly stories about money words like job, stock, sales tax, donation, credit card, and entrepreneur has been easy. Writing about the word "advertisement" has been more of a challenge.

How do you make a compelling ad? What are the components of an effective commercial? What is some of the important marketing lingo that goes along with the word "advertisement"? How do companies make sure that advertisements are worthwhile? Unlike the other concepts I've tackled so far in my show, I didn't know much about advertising when I sat down to write the script.

But, after more than a little online research, I can now answer all of those questions and more. And, to put it all together for the kids who watch Money&Me, I not only wrote a poem explaining the how and why of advertising, I also made my very first commercial. It's for my CD, Agent Story: Tales from the Briefcase. And, it's going to be part of the episode.

You know, I made my CD way back in 2009. It's a collection of the most popular stories and poems from my live shows. Funny how I never thought to make a commercial for it until I started telling stories about money. Isn't financial literacy a powerful thing?

And, by the way, this is a real commercial. I do have a two-for-one sale on now until Christmas day. Click here to get yours.

Copyright 2010. Laura Thomas. All Rights Reserved.

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